Hua Dong
Hua Dong uniquely integrates cutting-edge technology with daily health and beauty, excelling in everything from skincare to cancer treatment
This blend of innovation and lifestyle underscores Hua Dong’s broad impact
on well-being
Led the rebrand and website redesign for Hua Dong Pharmaceutical Group, modernizing an outdated digital presence into a cleaner, more credible brand experience.
Problem
My role: Creative Director
Duration: 5 months
Responsibilities: End-to-end process
Details
Tools
Highlights
The Rebranding has helped with traffic growth and engagement
40% +
Priority Segments
60% +
Visitors per month
Starting
Common Questions
“We'd like to start our discussion today talking about your strategic objectives and how
the web experience may or may not be a support to you.”
CHAPTER 1
Discovery
CHAPTER 2
Dive
CHAPTER 3
Branding
I designed the visual identity from the ground up, using cold tones and futuristic typography to evoke a sense of seriousness, sophistication, and capability in every interaction
CHAPTER 4
Sitemap
CHAPTER 5
Wireframes
CHAPTER 6
3D Assets
I created the 3D assets from the ground up, applying a futuristic style to evoke a sense of seriousness and scientific crafting
CHAPTER 7
Interface Demo
Outcomes
2 M
Visitors per month
6
Countries
4.5M
ratings collected
+
Attract new investors
The rebrand and website rebuild required balancing a more modern, distinctive identity with pharma compliance—keeping messaging claims-safe while improving clarity and trust. We also weighed clean minimal design against complex scientific content, SEO-driven structure and visitor growth against premium storytelling, speed-to-launch against content depth, and bespoke craft against a scalable system that’s easier to maintain, perform, and localise.